Before BlueVine, current CEO Lifshitz was a Principal at Greylock IL and an Associate at McKinsey. While working at Greylock. Lifshitz began to make a business plan that would allow small businesses to access loans and funds that would be easier than the current process.
The company offers financing for small businesses, including loans and lines of credit. In October 2019, the company announced that it had added small business banking services.
Headquarters for BlueVine are located in Redwood City, California.